on Tuesday it launched an artificial intelligence tool called Firefly, which will give users typing commands to quickly adjust images.
The first model of Firefly focuses on the creation of images and text effects. An example video from Adobe included a product demo for the “generate variations” option, for example. In illustrating the multilayered element of the artwork — Lighthouse, in the demo video — Adobe Firefly uses AI to generate different versions
In the example, Adobe shows how it can take a picture of a summer scene and specify a “scene change to a winter day” to change the image without any editing by the user. the Lighthouse
Firefly also works to automatically change a user’s photo or image by using generative AI to create a brushstroke on something already in the image.
Adobe’s new product comes at a key inflection point for both Adobe and AI more broadly. The company spent $20 billion to acquire the Figma design tool in September and then said it would have to integrate features from other products into Figma.
AI investment accelerated with the explosive debut of OpenAI’s ChatGPT. OpenAI and Stable Diffusion, another AI organization, both offer products that provide a general picture of AI.
New AI tools have worked with ethical concerns. For ChatGPT and similar products, what is being discussed is the propensity of models to “hallucinate” sounding plausible, but inaccurate data.
For imaging technology like DALL-E or Stable Diffusion, concern has been raised about examples of stealing an artist’s content, reproducing it, and presenting it without credit or permission from the creator.
He said Adobe Firefly will put an emphasis on creating opportunities to “use your skills and creativity and protect your work.” The company already offers non-AI platforms that do just that.